• Employees reduce the amount of emails being sent by accessing all files in Google Drive

• Collaboration is faster and more efficient with global colleagues working on the same Google Docs in real time

• Enables team members to work from anywhere, using their device and operating system of choice

• 400% increase in Google Workspace user adoption across the company in the first year

MullenLowe Group’s employees’ ability to share ideas and information was hampered by the limitations of its previous collaboration tool. Colleagues would get locked out of files because they didn’t want to edit the same document at the same time and risk erasing something important. This meant there was a flurry of different versions of one document going back and forth. "It was terrible. We were looking for that one solution, the silver bullet to help us collaborate in a more seamless, organized way," says Millan.

MullenLowe Group also experienced access problems with the previous tool, as it didn’t have administrator access. This meant that employees had to ask for access to the right files and the whole process could become time consuming. MullenLowe Group wanted a more flexible solution that would be a good fit for the company’s collaborative style.

"We came to the conclusion that Google Workspace was offering something that no other tool was. It was much more frictionless, intuitive to use, and reliable than anything else we’d tried," says Millan.

Google Drive has eliminated the constant back-and-forth of emails because every employee now has access to the one source of truth which is always up-to-date. And colleagues can now see previous versions of the same Google Doc in case anything gets erased, rather than comparing multiple versions of the same document. "It became clear to us that if seamless collaboration is the goal, Google Workspace is the place to do it," says Millan.

With Google Workspace, employees can now make changes to files in real time. For instance, during a client pitch, employees may realize they need to change a deck that is already being presented. Now, MullenLowe Group can edit the rest of the deck using Google Slides and show the client what they want to see. "Being able to make changes in the moment, using Google Slides, helps us deliver more powerful pitches that are tailored to each client," says Millan.

Along with the ease of collaboration, the ability to make real-time changes, and restricting access, Millan appreciates that Google Workspace is frictionless. She likes that it doesn’t require numerous passwords, it’s compliant with multiple machines and operating systems, and it’s easy for anyone to use straight away. "Google Workspace has made us better collaborators. Colleagues can work from anywhere, use their preferred device and operating system, and still get work done and feel part of the team. This helps us better serve our clients," says Millan.

MullenLowe Group’s experience with Google Workspace has been overwhelmingly positive, so now the company is looking at other Google Cloud solutions. The company is now interested in using BigQuery, so it can give its clients access to valuable insights about their campaigns.

"When you have a great experience with a company, then you’re tempted to keep trying more of what it has to offer," Millan says. "Google Workspace has improved our collaborative culture, so I can’t wait to see what we can achieve next with Google Cloud."